Based on the diagnosis results, practitioners build health plan to bring the perfect balance to a daily routine of sports, nutrition, and personal growth in a variety of group and individual programs.

The Task

Medical practitioners were unable to track the progress of their patients. All they had were messengers and notes. The idea was to create a place and instruments which were able to help them track everything about their patient's health.


Create an instrument that will help both customers and practitioners to follow the health plan and discuss details.

Business needs
  • Connect practitioners and customers in one place so they will be able to ask questions and get personal recommendations
  • Make the creation of the health plan easier so practitioners may spend more time on the treatment
  • Increase involvement of the customers
  • Easy access to users at any time
  • Increase the average number of clients for practitioners

Define problems

We collect all the feedback we have and interview customers and practitioners to understand the challenging part of their experience. The next step is to understand what we are going to provide to the users. It was clear that both practitioners and customers need a chat, calendar, and a health plan.

Your customers hate MVPs. Make a SLC instead.

To solve at least one problem as soon as possible we need to build an MVP version of the service. The problem is: Customers hate MVPs. Startups are encouraged by the great Reid Hoffman to “launch early enough that you’re embarrassed by your v1.0 release.” But no customer wants to use an unfinished product that the creators are embarrassed by. Customers want great products they can use now.

The motivation behind the MVP is still valid:

  • Build something small, because small things are quick and inexpensive to test.
  • Get it into the market quickly, because real learning occurs only when real customers are using a real product.
  • Trash it or hard-pivot if it’s a failure, or invest if it’s a seedling with potential.

Simple, Lovable and Complete

“MVP” is a selfish process, abusing customers so you can “learn.” SLC is an alternate philosophy that results in fast, validated learning, that customers love.

Fortunately, there’s a better way to build and validate products. The insight comes by honoring the utility of MVPs while giving just as much consideration to the customer’s experience. In order for the product to be small and delivered quickly, it has to be simple. Customers accept simple products every day. Even if it doesn’t do everything needed, as long as the product never claimed to do more than it does, customers are forgiving.


The most important part for customers is an application where they can track their activity and talk with practitioners. Keeping in mind the SLC concept we built an application with a minimum of functionality which can help users to accomplish their simple tasks. So there was two main features: chat and goal tracking because it was important for practitioner to track the progress of their patients and correct their plan during the activity.

Health plan

For the practitioner, it’s the place where he can create new goals and build health plans for all customers. And the health plan is the most challenging part. To make it possible to track everything happening with customers we need to understand on which step we need to show notification or ask a feedback


Creating and following a health plan is crucial for achieving optimal health and wellness. It helps individuals to set goals, track their progress, and make necessary adjustments to their lifestyle. However, creating a health plan manually can be time-consuming for practitioners. With the application's dashboard and predefined recommendations, practitioners can reduce the time spent on creating a health plan and focus more on providing personalized treatment to their clients. This not only saves time but also increases the efficiency of the practitioners' work.


These templates can include pre-written recommendations for diet, exercise, stress management, and other lifestyle factors that are important for achieving optimal health. By selecting the appropriate recommendations from these templates, practitioners can quickly create a personalized health plan for their clients without having to spend hours researching and writing recommendations from scratch. This not only saves time but also ensures that the health plan is comprehensive and tailored to the individual's needs. Additionally, some applications may offer the ability to customize these templates to further streamline the process and make it even more efficient.

Game changer

After the release, we got the feedback about the template logic and it was clear that we descreased the time which practitioners were spending on health plan creation. We decided to make it better. We decided to create predefined health plans based on multiple recommendations so practitioners were able to choose the base and customize it for user needs. It was a huge boost in speed for them.